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Marketing and the customer value chain : integrating marketing and supply chain management / Thomas Fotiadis ... [et al.].
Author
Fotiadis, Thomas.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.7 M345 2022
Location
Songkhla
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Customer World-of-Mouth behavior and coporate branding : a case study in higher education sector / Tien Thanh Nguyen, Seyed Mohammadreza Ghadiri, Quang Hung Vuong.
Author
Nguyen, Tien Thanh.
Published
Singapore : LAP LAMBERT, 2022.
Call Number
658.834 N576C 2022
Location
Songkhla
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Consumer behaviour : building marketing strategy / Amy Nelson.
Author
Nelson, Amy.
Published
New York, NY : Murphy & Moore, 2022.
Call Number
658.834 N424C 2022
Location
Songkhla
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